On January 21st, 2026, the Vancouver Canucks held their annual Pride Night celebration game against the Washington Capitals. To elevate the game-day experience, the team invited me to be their featured artist, tasking me with redesigning the iconic Orca logo to be incorporated into all aspects of their online and in-stadium iconography.
The team also released a merchandise collection featuring shirts, sweaters, pucks, pins, hockey sticks, and jerseys. The final score of the game was 4–3 for the Canucks. Special guest Robbie G.K., from the #1 hit Canadian show Heated Rivalry, was in attendance wearing the custom-designed jersey, adding to the excitement of the night.
Events like these are a powerful celebration of inclusivity for the LGBTQIA2S+ community; acting as an ambassador to showcase my artistic practice of printmaking was a wonderful and iconic experience.
Read my interview on NHL.com: "Carving a Path: Artist Brent Haddow Brings Canucks’ Pride Night Jersey to Life"
Watch: "Behind the Logo | Canucks Pride Night 25.26"
